India is the flavour of the year for us at MyTravelResearch.com after we were invited to attend an Australian government trade mission earlier in the year. And you are our lucky beneficiary for this Indian Outbound Tourism White Paper produced by MyTravelResearch.com. Carolyn Childs, CEO Bespoke Research, has authored this white paper that we released with our friends at PATA. Free Indian Outbound Tourism White Paper And visit our other Indian outbound market posts here. We have to build a huge resource on the Indian outbound tourism … [Read more...]
How to Engage with Booming Tech-Savvy Indian Travellers
One of the great side benefits of participating in Australia Business Week in India earlier this month was the chance for some ‘ethnographic’ observations of this exciting source market. One of the most noticeable observations we have made has been around the Indian travellers market’s tech-savviness. A jointly-published report from the Internet and Mobile Association of India (IAMAI) and IMRB (Indian Market Research Bureau) International stated that India was expected to surpass the US as the second-largest internet user base globally, behind … [Read more...]
VFR Tourism from India: A Moveable Feast
India and Australia share many things including the same national day (26th January). As we had back from the holidays, discussions around the MyTravelResearch.com barbecue have focused on the many reasons why Australia should encourage more friends and family visits (VFR travel) from India In the travel industry, the Indian market keeps on giving due to its size: UNWTO forecasts 50 million outbound visits by 2020. And in our case, there’s the loyalty factor. Based on 2013 figures, 47% of arrivals to Australia are repeat visitors. In the … [Read more...]
Opportunities for the Indian Outbound VFR Travel Market
As we at MyTravelResearch.com prepare to leave for Australia Business Week in India, an Australian Government-led trade mission, we thought we would share with you our excitement about the massive potential the Indian outbound travel market has for Australian tourism. India is one of the fastest-growing markets for international travel, alongside China. Here are just a few of the (fairly mindboggling) predictions. According to Amadeus and Frost & Sullivan India’s middle class is forecast to grow from 5% of the population currently, to 50% … [Read more...]