As a tourism operator or destination marketing manager, it is hard to imagine what it would be like travelling with an impairment or disability. For example, medieval cobblestones at a castle ruin is a charm to many, but for a wheelchair user, Rick Steves in his John Sage accessible travel blog tells us, it can become nearly impossible to cross (and not all cobblestones are created equal). Accessible travel is perhaps the travel industry’s greatest untapped opportunity. Today, there are literally millions of people world-wide looking for … [Read more...]
Archives for September 2016
Is luxury travel really that unique?
I’ve just finished researching a whitepaper on luxury travel ahead of launching our exciting Luxperience MyTravelResearch.com luxury travel research. So I was really delighted when Australian public broadcaster SBS showed a two-part story from the BBC/Tern Television on ‘The Story of Luxury’. It’s one of the nice things about being a researcher is that business and pleasure so often intermingle. The series starts with concepts of luxury from Ancient Greece and then looked at how these evolved both there and in the European Middle Ages. It was … [Read more...]