India is the flavour of the year for us at MyTravelResearch.com after we were invited to attend an Australian government trade mission earlier in the year. And you are our lucky beneficiary for this Indian Outbound Tourism White Paper produced by MyTravelResearch.com. Carolyn Childs, CEO Bespoke Research, has authored this white paper that we released with our friends at PATA. Free Indian Outbound Tourism White Paper And visit our other Indian outbound market posts here. We have to build a huge resource on the Indian outbound tourism … [Read more...]
Archives for October 2015
Learn from Tourism Australia Social Media Guru – Jesse Desjardins
Jesse Desjardins is the Global Manager, Social & Content, Tourism Australia. He has also been identified as one of the world's top 10 Destination Marketers. Jesse has just completed a thesis that is a must-read for any aspiring or seasoned destination marketer. It takes us through lessons learned from the iconic shrimp on the barbie campaign advertisement which was part of the Wonders Down Under campaign in the 1980s by the then, Australian Tourist Commission. In his thesis, Jesse shows us how it wasn't just all about "Hoges'. We … [Read more...]
MICE Business: Do You Really Understand Your MICE Customer?
Not winning as much Meetings, incentives, conferences and events (MICE) business as you would like? You need to understand your MICE customer. It’s the oldest saying in marketing that you need to know your customer. Yet I continue to see hotels, venues and destinations who make elementary mistakes in their relationships with MICE buyers because they don’t understand their needs. One of the most common mistakes is that to focus solely on the end consumer: the company for whom the event or incentive trip is being organised. And worse, solely on … [Read more...]