Perceptive readers of this blog will notice that I tend to draw on a lot of history - and especially military history - analogies. (So as you can imagine I am loving doing all the work on our culture and heritage blogs right now – and watching with great interest all the coverage for the Anzac Day Centenary) My piece on tourism strategy about asking the right questions, and the lessons from World War II drew on Margaret Macmillan’s great book ‘The War that Ended Peace” to see the lessons for strategy in tourism businesses. As I noted then, … [Read more...]
Archives for April 2015
Like plaiting fog? Defining cultural and heritage tourism
In our previous blog on the benefits of culture and heritage tourism, we noted the value of cultural tourism to the visitor economy. But just like tourism (the visitor economy anyone?), cultural tourism is an often confusing and complex industry that is quite difficult to describe. There is little agreement as to what constitutes cultural tourism. Moreover, because culture and heritage are inherently linked, it’s hard to separate “culture” and “heritage” in the mind of the consumer. So we thought it might be useful to summarise some of the … [Read more...]