Last year a little corner shop business called the Lash Lounge opened up near my home in Sydney's Inner West. After my partner’s inevitable jokes about the name, we confirmed that it is in the business of eyelashes and eyebrows beautiful. … [Read more...]
Innovation vs. Regulation. Which Will Help The Travel Industry Succeed?
On the Australia Day public holiday, I was struggling to find somewhere where I could get 2 takeaway coffees within walking distance of my inner Sydney home. After two of my regulars, plus one other were all unsuccessful (shut) I gave in and drove into the nearest suburb (and thank you to The Counter in Petersham who not only does fabulous coffee but was open) – where the queue for coffee was huge. … [Read more...]
Digital Marketing For Those Who Don’t Do Digital Marketing
At MyTravelResearch.com we do a lot of stakeholder research – and a lot of industry workshops. One of the things we hear a lot from small tourism businesses is that they hate spending time on marketing (especially digital marketing) when they could be doing ‘real’ work and that customers prefer face-to-face contact rather than digital connection anyway. … [Read more...]
Turkish Treatment: Lessons In Service And Marketing
Australia’s Tourism Industry Could Learn From Turkey The response to Bronwyn’s recent piece on the joys of domestic travel has made me realise how useful it is to have a point of comparison. It gives us some perspective. Last year I spent 5 weeks in Turkey on an (ahem) detailed research trip to make that comparison. It’s a useful comparison because, according to the very useful Economist World in Figures app, Turkey actually sits quite close to Australia in the world tourism rankings on inbound benefits. It’s derived from more visitors … [Read more...]
Seniors Travel Research – The Seniors Gap Year
Listen to Carolyn Childs talk to The Australian Newspaper about seniors taking a gap year. Click here to listen. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to your business and destination marketing. … [Read more...]
Respect Your Customer – Lessons For Tourism From The Retail Industry
The dawn of the digital age in marketing is supposed to herald a new dawn in engaging with our customers. I truly believe this to be the case. But I have had two examples that remind me that, in both digital and offline marketing, sometimes you do need to go back to basics which includes giving respect to your customer. This is especially the case in the age of the ‘considered’ consumer who looks hard at how they spend their money. … [Read more...]
Regional Tourism Branding Case Study
“With the COVID-19 virus, we have been talking about how important it is to make sure your branding is aligned. So we went back to this blog piece we wrote a few years ago. Not sure if your region needs a brand, here is the evidence” One of the most common discussions I hear in tourism (at the small business end) is around the role of branding. There often seems to be an assumption that virtue will be rewarded – if you are good enough you don’t need to boast about it. It vaguely reminds me of Juliet’s lament in Shakespeare’s play when she … [Read more...]
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