As promised! Here is the recording video for those who missed our latest webinar. We’ve got you covered! In this session, we shared exciting updates on what’s coming to MyTravelResearch.com in 2025. From new research insights to upcoming industry collaborations, we outlined our plans to help tourism and hospitality professionals stay ahead. … [Read more...]
Making Tourism Trends Work for You: Set-jetting
THIS IS AN EDITED TRANSCRIPT OF OUR VIDEO ON SET JETTING. IF YOU PREFER TO WATCH THE VIDEO YOU CAN CLICK ON THE LINK BELOW. Hello, and welcome to the second in our series of blogs/vlogs where we look behind trends to understand how to make them work for you, demystify them, and help focus your time. This time, we're going to be talking about set-jetting. As I said on both this and the previous trend video (Influencers), the key thing we want you to do with trends is not let them overwhelm you, excite you or distract you, but … [Read more...]
Social Media Statistics for Tourism Marketers in 2024 – Free Content
Our annual update on social media statistics for tourism marketers is out! 2024's edition is our 7th in the series and we know it is one you love... In this dynamic digital landscape, social media continues to shape the way we connect, communicate, and consume information. Thanks to our wonderful content manager, Noe Cano, MyTravelResearch.com's carefully curated data and visually engaging graphics provide a snapshot of the latest trends, insights, and user behaviours across the current most-used social media platforms. Discover these … [Read more...]
Making Tourism Trends Work for You: (1) Influencers
Prefer to read than watch? Then read on Hello, everyone. My name is Carolyn Childs, and I am the CEO of MyTravelResearch.com and a futurist and strategist. This blog piece has been edited from the video transcript to flow as a written document, but we have not changed the key points. We all love a good trend ... Now, one thing about this time of year: sort of back end of one year and the start of the next, is we see a LOT of content that comes out about hot trends. And I'm going to talk to you about that because I'm pleading guilty, I've … [Read more...]
5 Tips for Tourism Marketers to Create Content that Engages and Converts
Although there are lots of good ideas The quality of the content will be the core of your campaign and is what will keep your audience coming back for more. It will also give your content vital trust, reputation, and authority in the ‘eyes’ of search engine bots. Google creates changes to its algorithm on a daily basis, but every update still has at its hear a focus on quality (from the user's perspective) and ‘on brand’ content. And quality content starts from a great idea. But how do you create a great idea? Ideation. There are several … [Read more...]
A Sustainability Student’s Take on the TTRA Conference
What does a travel and tourism conference have to do with sustainability? When Carolyn wanted me to attend the annual Travel and Tourism Research Association (TTRA) Conference, at first, I was a little skeptical. “What does travel and tourism have to do with sustainability?”, I thought. Still, I tried my best to keep an open mind. Initially not much - as an industry tourism is too traumatized Most of the webinars, of course, reflected on the travel and tourism industry’s experience through 2020, when the COVID-19 pandemic peaked. Most … [Read more...]