The term ‘Artificial Intelligence’ is as amazing and technologically advanced as it sounds. We have been hearing it for years in movies and documentaries, but now artificial intelligence is present in the real world and is affecting our everyday lives and the evolution of tourism marketing. This extends through to tourism marketing and the travel and tourism industry in general. I tackled this topic recently on our successful Tourism Marketing Convention, together with my co-director Carolyn Childs and our clients. We discussed the development … [Read more...]
Archives for November 2017
How Responding to Reviews Can Get You More Bookings
Last month I took a family holiday to Phuket in Thailand. We stayed at the Centara Seaview Resort in the small village of Ban Khao Lak. After going through my own traveller path to purchase and being a travel researcher, I took the task on self analysing every step of the way. I went through my own rigorous planning stage which gave me a good insight into certain aspects of the traveller path to purchase. A couple that stuck out include: How little information there is available to a family of 5. This included both holidays in … [Read more...]