The search landscape is moving fast. In particular, mobile search and mobile usage by travellers - both business and leisure. We have seen great emerging trends this year and it presents a great opportunity for those willing to truly connect with their potential customers on the path to purchase via mobile. Travellers have become very demanding of their content and information as Google tells us there are millions of searches for hotels and travel-related experiences. Not only that, we have seen travellers and consumers in general take to … [Read more...]
Archives for June 2015
Pay Per Click for Travel and Tourism Marketing
Pay Per Click Advertising with Nigel Ayling - Expert Interview In a 40-minute audio interview with Bronwyn White of MyTravelResearch.com, Nigel Ayling Director of Solutions4.biz in New South Wales explains the opportunities available to small tourism companies who want to cut out the middle man, increase bookings and stop paying commissions of 12.5% and more to online travel agencies. If done well, pay per click (PPC) for the travel industry is an efficient, targeted, measurable and cost-effective type of marketing with no up-front costs. You … [Read more...]
Generation Z and Tourism Marketing
The travel and tourism environment is always changing. Just when you had got used to the idea of Gen Y, Gen Z is about to enter our markets (in fact as influencers they are already there). Gen Z are in their late teens / early 20's. They are digital natives living in a world previous generations have damaged. They demand respect and are ready to engage. We haven't heard a lot about them yet, but they are ready to travel! In this short video chat, Carolyn Childs, Head of Travel Research at MyTravelResearch.com will introduce you to the next … [Read more...]