In part 3 of our articles on Google Semantic Search for the travel and tourism industry, we take you through the practical steps to help create your content marketing plan and be well on the way to being presented in a user search for travel inspiration during the dreaming, planning and booking stages of travel planning. … [Read more...]
Archives for January 2014
Semantic Search For The Tourism Industry - Part 2
Welcome to Part 2 of Google semantic search for the travel and tourism industry. I will go through some of the practicalities of implementing a strategy to make the most of semantic search and the knowledge graph as introduced in Part 1 . By doing all or at least some of these things, you will be well on your way to being connected to your potential customers when they are searching the web. The series of articles have been set into 3 parts. … [Read more...]
Google Semantic Search for The Travel and Tourism Industry (Part 1)
The way we all work with Google both as a business and a user changed forever toward the end of 2013 with the introduction of Google Semantic Search. It is not an algorithm update, but an entire overhaul. It is important that we understand the significance of the change and the impact it has on search and the way we have known it up until now. … [Read more...]