Every Christmas we drive to Melbourne with the kids to visit Mum and Dad so I get to reconnect with regional Australia. This is often with somewhat mixed feelings. I have worked with regional tourism for many years now in a marketing and market research capacity so I guess I travel not only as a 'traveller' but also with an eye on the game.Essentially what I notice, is there is so much opportunity for tourism businesses to shine and untapped opportunity. Here are a few of the highs and lows of my family road trip. 1. Regional produce and … [Read more...]
Archives for January 2013
Online Reputation Management for Tourism Marketing
Back in the old days, a bad experience communicated by word of mouth could be easily forgotten. The problem businesses and destinations now face is that the Internet doesn't forget, your reputation is there for all to see, comment on and rate. Here is our comprehensive report on how to manage your online reputation. Online Reputation Management Report to download your report. Do you want to hear more from us? Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest … [Read more...]