Our annual update on social media statistics for tourism marketers is out! 2024’s edition is our 7th in the series and we know it is one you love…
In this dynamic digital landscape, social media continues to shape the way we connect, communicate, and consume information. Thanks to our wonderful content manager, Noe Cano, MyTravelResearch.com‘s carefully curated data and visually engaging graphics provide a snapshot of the latest trends, insights, and user behaviours across the current most-used social media platforms.
Discover these compelling statistics on user demographics, active users, engagement rates, and the most popular content formats that are reshaping the social media sphere.
There is one for each of the most widely used and/or useful platforms for tourism.
How can they help you?
You can use them to:
- Work out where your target customers are playing using the graphics (and the links in them).
- Identify where/how they use them across the customer journey (inspiration, active planning, booking, anticipating, sharing). The most common use is still for inspiration, but in an uncertain world SM can help people know what’s open (by seeing posts) and provide vital social proof. As a result, well-conducted social commerce is booming and is forecast to reach $2.9 trillion by 2026.
- Pick a small number of platforms that connects you to your customers and really get to understand the platforms.
- Fail fast – try things, see what works.
- Post here to tell us when it works.
2024 Social Media Statistics Infographic by Noe Cano
Noe sees his role as an advocate for innovation within MyTravelResearch.com to ensure our content is up-to-date and draws on the latest technology and design opportunities to meet or goal of providing accessible and business-focused research data for the Travel and Tourism Industry.
Leave a Reply