I’m writing this in transit from Delhi to Mumbai while participating in Australian Business Week in India. It is the largest overseas trade mission to India by any country: some
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Carolyn has spent more than 25 years’ helping businesses achieve their goals by using research and other evidence to guide strategy and planning – mainly in the aviation, travel and tourism fields.She has worked in more than 35 countries on every inhabited continent and brings a detailed understanding of customers and how to connect with them. As well as running her own businesses, she has worked for organisations such as the International Air Transport Association, TNS (the world’s largest custom research company) and the Travel Research Centre.
The industry has been so heavily focused on being “China-Ready” for several years now … it seems that we need to wake up and direct some of that marketing energy towards the Indians … a potentially very lucrative market.
Hi Fiona
You are certainly right. Time to shift focus a little and spread the marketing love.
Bron