In this video we give you a 4 minute insight into one of the key findings of our VFR Research – the information void. VFR hosts and visitors rarely see marketing targeted at them and their pain points. We need to go back to basics – marketing 101 and learn how to talk to the VFR persona and start helping them with the information they need to have a great stay.
If you want more about the most under-potentiated market in Australia, you can purchase the research here at MyVFRResearch.com.au
Do you want to hear more from us?
Want to be kept up to date with the latest travel and tourism insights? Join Our Mailing List. Every 2 weeks, we send the latest practical insight for you to apply to your business and destination marketing.