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You are here: Home / 2018 / Archives for November 2018

Archives for November 2018

Why it’s time to dump the ‘key ratings demographic’

by Carolyn Childs 2 Comments

Economic power is not where marketers think it is A few days ago, Mumbrella Asia published an article summarising a keynote by Ad Contrarian Bob Hoffman’. In it, Hoffman questioned why marketers are fixated on a youth demographic when women over 50 control 95% of household expenditure. The statistics on this generation should be a marketer’s dream.  Not only is the Baby Boomer cohort large, it’s disproportionately wealthy. The US Boomer generation on its own constitutes the third largest economy in the world (if it were a country only US and … [Read more...]

Filed Under: Blog, Free Content Tagged With: marketing, marketing persona, Seniors travel research, Tourism marketing

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