When it comes to tourism marketing, many of us are suffering from information and technology overwhelm. And some of us just cannot afford in the immediate term to commission a SEO company to help out. But believe it or not, it IS possible to achieve a robust online presence yourself and within your own team without spending a cent. As a travel researcher and marketer, I have been experimenting with various methodologies over the last few years since Google switched its algorithm over to semantic search. As a result, we have enjoyed great … [Read more...]