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You are here: Home / 2014 / Archives for November 2014

Archives for November 2014

Your Tourism Strategy Will Get You Through The Tough Times

by Carolyn Childs 1 Comment

tourism research

I’ve just finished reading the discussions on a few Tourism Marketing groups on LinkedIn.  The discussions are a fascinating insight into the mindset of the Travel and  Tourism industry and the companies who service it. There are discussions about whether to do trade shows or road shows, the value of content, and the role of brochures vs. online.  In other environments, I am constantly asked about the future of Visitor Information Centres (VICs) or what social media channels are best. … [Read more...]

Filed Under: Blog, Free Content

Millennial Travellers More Diverse Than You Think

by Carolyn Childs 2 Comments

Millennial Travel

If you’re in regional and local tourism in Australia marketing to younger tourists – so-called Millennials – it may be time to challenge misconceptions. Millennial Travellers (also called Generation Y) were born 1980-1995 or so. Today they are in the 20-35 age range. … [Read more...]

Filed Under: Blog, Free Content Tagged With: Demographics, Millennials

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