I’ve just finished reading the discussions on a few Tourism Marketing groups in LinkedIn. The discussions are a fascinating insight into the mindset of the Travel and  Tourism industry and the companies who service it.There are discussions about whether to do trade shows or road shows, the value of content and the role of brochures vs. online. In other environments, I am constantly asked about the future of Visitor Information Centres (VICs) or what social media channels are best. … [Read more...]
Archives for November 2014
Millennial Travellers More Diverse Than You Think
If you’re in regional and local tourism in Australia marketing to younger tourists – so-called Millennials – it may be time to challenge misconceptions. Millennial Travellers (also called Generation Y) were born 1980-1995 or so. Today they are in the 20-35 age range. … [Read more...]