For those more technically inclined, our guest blogger, Mark Brown from U.S. Department of Commerce, National Travel and Tourism Office, talks about one of the consistent data analysis mistakes he has seen over and over in his 30 years as a travel researcher.We met Mark at the Travel and Tourism Research Association International Conference in Vail earlier this month. One of the joys of being in the travel research industry for nearly three decades is seeing really good travel marketing decisions and advertising campaigns based on sound … [Read more...]