As a tour operator, hotel, or destination, there are many ways to connect to your customers on their path to purchase.  Nearly all leisure travel begins with an online search. Consequently, online content is more effective than traditional marketing such as brochures and advertising. At each step of the path to purchase the best way to connect with your customer is therefore through inspiring and engaging content – a combination of images, words, stories, and video. Remember this, a traveller needs to minimise the risk associated with the … [Read more...]