The following is a guest blog piece by Australian Regional Tourism Network (ARTN) Chairman David Sheldon who is also the owner / operator of Elm Cottage in Tumut. We are proud to be affiliated with the through our sponsorship of the ARTN Young Tourism Professional awardOver 45% of the Visitor Expenditure is currently in Regional Australia. That means our network needs to begin updating its practices to fit the current climate. Today’s ever changing economic challenges should be seen as opportunities as opposed to roadblocks. Tourism is a … [Read more...]
Archives for May 2015
Building Digital Assets For Tourism Businesses And Destinations
The last year (2014) has been a rocky road for those in the industry who have put all their social media eggs in the Facebook basket. Many tourism businesses and destinations saw a dramatic drop in their organic Facebook reach last year. This impacted many. This meant that fans were not seeing posts. Then it became official that this was is a deliberate move as part of Facebook’s revenue-generating strategy by making businesses pay more for fans, exposure to fans, and the opportunity to engage with fans. As a result, less than 4% of fans … [Read more...]