Last week, the Australian Bureau of Statistics (ABS) released some extraordinary figures:- In 2010-11, 79% of persons aged 15 years and over had accessed the internet in the previous 12 months- 68% of internet users had used the internet to purchase or order goods or services for private purposes,- Of the people who had made a purchase over the internet, 74% purchased Travel, accommodation, memberships or tickets of some kind. … [Read more...]
Archives for February 2012
Regional Tourism Branding Case Study
One of the most common discussions I hear in tourism (at the small business end) is around the role of branding. There often seems to be an assumption that virtue will be rewarded – if you are good enough you don’t need to boast about it.It vaguely reminds me of Juliet’s lament in Shakespeare’s play when she bemoans Romeo’s name (being from the rival gang in the Verona ‘hood) observing that ‘a rose by any other name would smell as sweet’.Over years of working with brands I have come to the conclusion that Juliet was wrong. A rose would NOT … [Read more...]