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You are here: Home / 2012 / Archives for February 2012

Archives for February 2012

The Tourism & Travel Marketing Revolution: ZMOT

by Bronwyn White Leave a Comment

Last week, the Australian Bureau of Statistics (ABS) released some extraordinary figures: -  In 2010-11, 79% of persons aged 15 years and over had accessed the internet in the previous 12 months -  68% of internet users had used the internet to purchase or order goods or services for private purposes, -  Of the people who had made a purchase over the internet, 74% purchased Travel, accommodation, memberships or tickets of some kind. … [Read more...]

Filed Under: Blog, Free Content

Regional Tourism Branding Case Study

by Carolyn Childs Leave a Comment

“With the COVID-19 virus, we have been talking about how important it is to make sure your branding is aligned.  So we went back to this blog piece we wrote a few years ago. Not sure if your region needs a brand, here is the evidence” One of the most common discussions I hear in tourism (at the small business end) is around the role of branding.  There often seems to be an assumption that virtue will be rewarded – if you are good enough you don’t need to boast about it. It vaguely reminds me of Juliet’s lament in Shakespeare’s play when she … [Read more...]

Filed Under: Free Content

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