Bronwyn White of MyTravelResearch.com reflects on the Travel and Tourism Research Association Annual Conference that concluded in Colorado last week. What three insights were your key takeaways from the conference? The digital landscape means there is no excuse for DMOs marketing blindly without an evidence base Many problems and opportunities we face as an industry are similar in each country. I found this, particularly with the Visitor / Welcome Centers stream. I am going to listen more to some of our younger tourism professionals. I … [Read more...]