Contrary to popular belief, branding is not about logos and fonts. There are a whole range of factors at play that help determine your brand, or more importantly, what your customers think about your brand. Carolyn has worked on tourism brands for many years including large multi-national airlines and a range of destinations. She takes you through what a tourism brand is. Below is a video and she will take you through, and download the pdf file below if you would like to read the document.