In this video we talk about how visiting friends and relatives (VFR) hosts are largely ignored when it comes to marketing efforts, yet they represent an extraordinary opportunity. The latest research from Tourism Research Australia tells us that 48% of the domestic travel industry is VFR. This market is the low hanging fruit of domestic tourism. If you want to see a gold star campaign for VFR hosts in action, check out Destination Southern Highlands, My Southern Highlands campaign, created with the help of creative agency Wisdom. To watch … [Read more...]