In this presentation and report, Carolyn takes a look at what happens when a destination marketing campaign is too successful – yes, there is such a problem. And how do we encourage regional tourism dispersal to help alleviate this ‘problem’.
There are some great ideas to help with regional dispersal in this presentation. And Carolyn introduces the concept of the Heimlich Manoeuvres for successful cities and how we can get those cities choking on success to help with regional dispersal.
Watch the video presentation below, and download the slides on the link below.