Australia has gone from being a net exporter of tourism to a net importer. This has had a huge impact on Australia’s economy. A report in 2010 by Goldman Sachs concluded that one of the key reasons that Australia’s retail sector was in such dire straits was this change. Growth in visitor numbers slowed down and expenditure stabilised or fell back. When you listen to the tourism industry, the villain of the piece seems to be the Australian dollar. Until this week’s financial roller coaster, the Aussie was riding at historic highs against … [Read more...]
Archives for December 2011
International Market Fact Sheets
If you are thinking about dipping into the international markets, here is a good place to start. Short and snappy fact sheets on visitor profiles - where they come from, what they do here and what they want. Includes profiles on China and India. Click here for the sheets. … [Read more...]
How to Conduct Your Own Market Research Step-by-Step
In this series, we take you step by step and show you how to conduct your own market research project with our video presentations. Learn how to conduct your own survey or how to best manage a market research agency. Click here to conduct your own research. … [Read more...]
Introduction to Market Research
Check out our step by step video series introducing you to the concepts and jargon of market research. We teach you how it can take your business to another level. We also arm you with the tools to help build business cases and convince stakeholders of the merits of backing business decisions with market research. This module is also a great refresher for more experienced marketers. Click here to view all of our training videos. … [Read more...]
Getting Australians to Travel Within Australia Again
If there is one Domestic report you should read, it is the Changing Consumer Behaviour: Impact on the Australian Domestic Market. This report offers sound backing and advice for any marketing strategy. … [Read more...]