Each year I revisit this post around Anzac Day (25th April). Every ANZAC day reflections / lesson is still valid. In 2023, these lessons are perhaps more valid than ever as we tackle a time of global uncertainty following the largest pandemic since the Spanish Influenza pandemic that followed World War One and another conflict involving trench warfare in Europe (Slava Ukraina!). I'd love your feedback - which tourism lessons resonate for you? Which should I add? Powerful experiences lead to deep reflection In September 2012, I … [Read more...]
Market Research For Tourism
We have posted a short video about why you should consider tourism market research for your business, destination or association. This is great if you are trying to convince your stakeholders or business partners. Others Also Read... Local Tourism Marketing – The Low-Hanging Fruit Why should businesses conduct tourism research? How Travel Market Research Can Increase Revenue And Visitation How To Measure ROI in Travel & Tourism Digital Marketing MICE Business: Do You Really Understand Your MICE Customer? Do … [Read more...]