The travel and tourism environment is always changing. Just when you had got used to the idea of Gen Y, Gen Z is about to enter our markets (in fact as influencers they are already there). Gen Z are in their late teens / early 20's. They are digital natives living in a world previous generations have damaged. They demand respect and are ready to engage.
We haven't heard a lot about them yet, but they are ready to travel!
In this short video chat, Carolyn Childs, Head of Travel Research at MyTravelResearch.com will introduce you to the next generation of travellers as well as giving you some practical tips on how to connect with them.
Our members can click here to download the PowerPoint presentation
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