Standing on the 'stand on the shoulders of giants'. Over the years, I've been privileged to work with or learn from some of the great minds in tourism marketing. In particular, I've learned a great deal from my former business partner Bronwyn White over the years. She's introduced me to some great gurus including Neil Patel, thus making our business more resilient as I take on this element. Thanks to this I read this fabulous piece where he outlines his 34 principles of marketing. If you've read my blog on strategy earlier, you'll know I'm … [Read more...]