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You are here: Home / 2018 / Archives for August 2018

Archives for August 2018

Paris Syndrome vs. Nashville Syndrome in tourism

by Carolyn Childs Leave a Comment

Paris Syndrome vs. Nashville Syndrome Image 1

Paris Syndrome: Sometimes we need to be careful what we wish for   When I conducted a long-term brand tracking studies in both the airline industry and for destinations and destination marketing, I noticed that the Japanese consistently rated everything to do with France very positively.  For many Japanese people France, and particularly Paris, form an ideal of a destination – representing civilisation, beauty and culture. But when Japanese people visit Paris, some suffer a severe disappointment.  Real life Paris is grittier and … [Read more...]

Filed Under: Blog Tagged With: Cultural tourism, Destination Marketing, Digital Marketing For Tourism, Tourism marketing, Tourism Research

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