Return on Investment (ROI) is one of the biggest marketing mysteries we are facing collectively as an industry today. Our recent Tourism Marketing Plan Blueprint questionnaire confirmed that it is one of the main issues many of us in the travel and tourism industry are struggling with. At MyTravelResearch.com, we advocate evidence-based marketing practice and ROI certainly comes under this banner. You should not be spending money on marketing where you do not track your spend. Metrics are not perfect, but you should also understand that if … [Read more...]