At MyTravelResearch.com, we talk a lot about taking insight to action. It is much easier said than done and is a skill that takes years to acquire. It is one of those things that as a researcher and marketing strategist, you learn on the job. They don't teach you this stuff at university or college. We know that companies can spend thousands of dollars on market research. In fact, some governments spend millions on tourism research. Unfortunately in many instances we do not see the findings of the research being operationalised. This … [Read more...]
Archives for November 2015
How to Surprise and Delight On Little Budget
I travelled all the way from Australia to Los Angeles this week for a little work and pleasure mixed together. It is always good to do both when you can. And as travel researchers, I can honestly say that there is never a time that Carolyn and I are not on the job - even when we are on holiday.As a travel industry professional, you would know that the job tends to extend to ongoing verbal commentary and analysis to those travelling with you. Service critiques and inspection of all manner of tourism product and service delivery along the way … [Read more...]