It's exciting times for MyTravelResearch.com in the Luxury Travel space. We recently announced our partnership with Luxperience to create a new and exciting Insights to Action report into the minds of luxury buyers and consumers which will be out in mid December 2015. You can find more information hereIn the meantime we have just published a free report on Luxury travel for you to download.Free Luxury Travel Trends and Insights White PaperIn this report we define what luxury travel is and we explore who is the luxe consumer. We show you how … [Read more...]
Archives for August 2015
Learn the Benefits of Marketing Persona
As a tourism professional, you’re stretched for time, budgets are tight and you have competing stakeholder needs so marketing persona will be out of your ideas yet. You may not have the time to trawl through hours and hours of research to create and trends to create a best practice and innovative marketing plan. Here is the secret: All successful marketing strategies begin and end with the CUSTOMER. As busy tourism marketing professionals, it is easy to forget. Your customer is absolutely central to your marketing NOT your product or … [Read more...]
Connect With The Right Content At The Right Time.
As a tour operator, hotel or destination, there are many ways to connect to your customer on their path to purchase. Nearly all leisure travel begins with online search. Consequently, online content is more effective than traditional marketing such as brochures and advertising. At each step of the path to purchase the best way to connect with your customer is therefore through inspiring and engaging content – a combination of images, words, stories and video. Remember this, a traveller needs to minimise the risk associated with the decision … [Read more...]