Today we go retro. The tourism marketing landscape has changed. There is plenty of evidence to support this, but did you know that old-school marketing is still going to give your money and time the best ROI? It is just 'same same but different' marketing. 1. Email Marketing Yes, as retro as it sounds, did you know that email is still, by far, the most effective marketing channel we have available to us today? This is despite the fact that every day we are constantly subject to the launch of a new shiny new transformative marketing tool … [Read more...]
Archives for July 2015
Travel Marketers Losing Millions By Ignoring Data
Each year tourism departments in governments, companies and associations spend millions of tax payer dollars on market research and insights relating to the travel and tourism industry. Unfortunately, much of this effort is wasted. Why? Well there are several reasons. First, National Tourism Organisations (NTOs) often do not have the resource to take the market research process one step further and distribute the findings to regional tourism organisations and the local travel industry. Full reports and findings are often lengthy and in a … [Read more...]