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You are here: Home / 2014 / Archives for August 2014

Archives for August 2014

Visiting Friends and Relatives Travel Research – Coffee Break Insight

by Bronwyn White Leave a Comment

In this video, we give you a 4-minute insight into one of the key findings of our VFR Research - the information void.  VFR hosts and visitors rarely see marketing targeted at them and their pain points.  We need to go back to basics - marketing 101 and learn how to talk to the VFR persona and start helping them with the information they need to have a great stay. … [Read more...]

Filed Under: Blog, Free Content

How to Increase Yield and Customer Loyalty Once they Booked

by Carolyn Childs 1 Comment

Path to Purchase: Anticipating Part 2 Over the years I have looked at both the path to purchase and the total journey experience for a variety of clients across the tourism industry. But one of the most exciting moments actually dates back to some work I did for a regional area in NSW, Australia back in 2004. … [Read more...]

Filed Under: Blog, Free Content Tagged With: Traveller Path To Purchase

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