I believe it is time for us to make some changes in Australia and adopt a new perspective on service in our tourism industry. Service is an often overlooked factor that, if done right, would drive change and gain the tourism industry recognition as a genuine force for social and economic good. In Australia, tourism already generates nearly twice as many jobs as mining according to Tourism Research Australia. And tourism has just been identified as one of Deloitte Access Economics 'Fantastic Five' – one of the sectors that will keep Australia … [Read more...]
Archives for April 2014
ANZAC Day Reflections for Business and Tourism
Each year I revisit this post around Anzac Day (25th April). Every ANZAC day reflections / lesson is still valid. In 2021, these lessons are perhaps more valid than ever as we tackle the largest pandemic since the Spanish Influenza pandemic that followed World War One. I'd love your feedback - which tourism lessons resonate for you? Powerful experiences lead to deep reflection In September 2012, I visited the Gallipoli peninsula and the sites of the Gallipoli offensive. It was for me an incredibly moving experience. My grandfather … [Read more...]
Why Tourism Marketing IS Your Real Job
A few weeks back I wrote a short piece about why the changes to Google’s semantic search means that digital tourism marketing is now enjoyable even if you don’t like marketing. In it I mentioned the prevalence of the view in the tourism industry that somehow marketing is not our ‘real work’. Marketing is seen as a chore and as somehow less important than the business of delivering the experience. … [Read more...]
Are Tourism Websites Suffering at The Expense of Time Spent on Social Media?
If you are marketing your tourism business or destination on Facebook, you may have seen a drop in your organic reach in the past few months. And now, it is official. Facebook is acknowledging this is a deliberate move as part of its revenue generating strategy by making businesses pay more for fans, exposure to fans and the opportunity to engage with fans. … [Read more...]