In this article, MyTravelResearch.com spent some time with Ken Minnikin, the Head of Marketing for the Mantra Group. Ken was extremely generous with his knowledge and shares many of the tactics the Mantra Group uses to grow and strengthen the brands of Peppers, Mantra and Breakfree in a domestic market where decline in visitation is common. There is plenty in our interview that you can apply to your business whether you are large operator or a small B & B. 5 Key Take-outs from Ken include: Research underpins all business … [Read more...]