It Starts With The Strategy
“It is all about creating leads, getting the phone to ring, attracting more customers and increasing visitation…”
Having a strategy that underpins your business decisions as you flow through the ever changing landscape can truly set you apart form others and help your business or destination survive in turbulent times, changes of staff and external constraints that are often thrust upon us, beyond our control.
And we believe that all good strategies should start with Research.
The Tactical Execution Should Flow And Adapt
Does your travel business or destination have an effective web presence? And by that, we don’t mean you have a website. It means a whole range of things like your content marketing strategy and plan, online reputation, reviews, ratings, videos and so much more incorporating online tourism marketing.
Gone are the days of brochures, big magazine ads and trade shows. Google tells us that travel is the number 1 item researched and purchased on the Internet. Are your potential customers finding you when they are looking? If not, MyTravelResearch.com can help you.
We offer a whole range of complimentary tourism marketing solutions and services to the travel industry. These include:
Content Marketing. This is one of the most important tactics you can use for your business or destination today. Meet your potential customer on their path to purchase, create inspiration, stories and a place for them to book.
Lead generation. Creating new and potential customer / visitor opportunities.
Reputation management. What are your customers saying about you online? Are negative reviews impacting on your business? How should you handle them? Previously, there was a chance of forgetting bad verbal reviews from friends and family. The problem we are facing now, is that the Internet never forgets and your online reputation is the new word of mouth.
Social media. Unlocking the awesome power of social media and social proof. Not only is it great for travel business, but Google is increasingly placing more importance on social media for your organic rankings.
Youtube video creation. Youtube is the second biggest search engine in the world (behind Google). We can create awesome, impacting videos for your business or region with just a few photo’s. We can create a campaign for your business or destination and ensure the most important part happens – it is found in the Youtube search engine.
Blog creation. You may have heard the term content marketing. Content is what people searching the web are looking for. A blog is basically a website with lots of quality and relevant articles about your business or destination. A blog serves many purposes on the Internet. It is another way customers can find you when they are searching, it can be optimised with keywords, photo’s and lots of great content. A blog is a must for your tourism business or destination as a way for potential customers to find you.
We also offer a range of integrated marketing strategies incorporating aspects of:
- SEO marketing in the new world of semantic search
- Mobile and location based tourism marketing
- Web content creation to help your customers find you on the Internet
We will tailor a campaign designed to deliver leads to your door or your phone that fits your budget.
Contact us by phone or email if you would like to chat further about your tourism marketing requirements and business objectives.
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